Yeezy Boost 700 [Brand ID]

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Yeezy is a fashion collaboration between German sportswear brand Adidas and American designer Kanye West. The collaboration has become notable for its sneakers, now considered one of the most influential sneaker brands in the world.

We aimed to capture the brand’s elite, hip, and modern aesthetic through a clean black/white color scheme accented with the shoe’s color. Using projection, typography, photogrammetry, collage and other techniques, we hoped this mixing abstract and concrete imagery would show off the shoe’s beautiful forms.

Credits

2D Designers/Animators: Sam Wu, Gabe Crown
3D Designers/Animators: Jack Steadson, Gabe Crown
Song: Tep Tep - Baauer

Client: Personal