Mountain Dew
These videos included TVC cutdowns and animated branded copy. I wanted the text treatment to feel dynamic, bold, and fun, to capture the spirit of Mountain Dew.
Credits
Art Director: Sam Wu
Motion Designers/Editors: Sam Wu, Estudio Oko
Client: Mountain Dew
Company: Vidsy
Creative Lead: Remi Steinberg
Formats
Video 1 - FB/IG Stories 9x16
Video 1 - FB/IG Feed 4x5
Video 2 - FB/IG Stories 9x16
Video 2 - FB/IG Feed 4x5
One Pager
I sifted down the client’s brand guidelines and provided the freelance team with this one pager. We find this makes it much easier for them and creates more consistency across the group.
I also added a simple tutorial on how to shear Mountain Dew’s font in AE, as well as provided them with a text toolkit with premade animations to streamline their workflow.