Suits

These videos were primarily for Tiktok. Because Tiktok’s main audience (Gen Z + Millenials) strongly dislike being advertised to, one of our main goals with Tiktok content is that they feel native to the platform. We do so by using Tiktok native font, cutting on screen exactly how a creator would in-app, and using funny situations/VO to keep the content relatable and engaging. We want our Tiktok ads not to feel like ads!

It’s a great opportunity to get weird and push the limits of traditional advertising. Video 2 does exactly that, following the ASMR trend using sound clips from the show.

Credits

Client: Peacock - Suits
Company: Vidsy
Creative Lead: Lindsy Avritch

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