Goodyear [CES Graphics]

Goodyear is an American company that manufactures tires for vehicles ranging from automobiles, trucks, motorcycles, to planes and farming equipment. We were tasked with creating graphics for their 2022 consumer electronics show (CES). This project consisted of a wide range of disciplines, including 2D/3D motion graphics, generative art, web and game design. You can check out the Goodyear CES 2022 website here. Unfortunately it was canceled last minute due to COVID concerns.

My art director and I were responsible for "The Arc", a narrative presentation displayed on a large LED screen for guests to walk by and experience. The story consists of three different modules, each corresponding directly to a specific theme of the overall event and brand experience. The modules looped but could be interjected on/queued up via tablet. The goal of the Arc was for Goodyear representatives to generate conversation with potential/existing clients. I chose to use a smooth, fluid animation style for a sense of sophistication and slow pace so it would be easily legible for guests to read.

Credits

2D Designer: Roman Ivashnev
2D Animator: Sam Wu
Notch Artist: Jack Steadson
3D Design: Billy Woods
TouchDesigner Developers: Jake Rodelius, Luke Hildreth
Developers: Andrew Bihner, Gil Park, Ben Harvey

Element 1: The Arc

Mockup