Samsung [Virtual Try-On Attract Loop]

Samsung is a South Korean major appliance and consumer electronics corporation. We were tasked with creating an attract loop for their virtual try-on feature. The goal was to invite guests who walked by the screen to try out the experience. Users were able to see how the products looked on themselves, and toggle between different colors.
For the buds, we tracked a 3D render to the model’s ear. For the watch, we used a 3D render of a wrist. I added auxiliary animation to show which color was being selected, added an always present CTA so users knew to enter the experience at any point, and made a seamless loop so it could play for hours.
I chose to use a smooth, simple animation style and decluttered UI so users would focus on product demonstration.

Credits

Motion Designer/Editor: Sam Wu
3D Design: Jack Steadson, Billy Woods
Developers: Andrew Bihner, Jake Rodelius