Rolling Loud Miami [Festival Title Sequence]
Rolling Loud is a three day hip-hop music festival that began in Miami, FL, now the largest out of all their festival locations (New York, California, Portugal).
Our event title sequence expands on the current branding of Rolling Loud Miami, leaning in to its beautiful setting. We integrated the performing rapper’s name in famous Miami landmarks with vibrant colors and stylized scenery.
Each scene is also filled with different motifs as homage to each artist, a fun Easter egg hunt for rap fans. See if you can find them all!
Credits
2D Designers/Animators: Gabe Crown, Sam Wu
Cel Animator: Gabe Crown
3D Designers/Animators: Gabe Crown, Sam Wu
Song: Broke In A Minute - Tory Lanez
Client: Personal
Process
Current Branding
We used the original key art for Rolling Loud Miami 2021 as a jumping off point.
Dates on key art are incorrect because the event was postponed
Color Progression
The color palette journeys from warmer colors to cooler, as if the audience is exploring Miami before heading to the festival for an amazing night.
Storyboard
Design Board
Landmark References
The order of each artist shot is based on the order someone may visit each landmark, from daytime activities to night.
Motion Tests
3D Design/Animation: Gabe Crown, Sam Wu
Compositing: Gabe Crown
